COURSE NAME: Advertising (HVCC)

SCHOOL DISTRICT: Hoosic Valley

INSTRUCTOR: Nicole Martyn

Half Year

MAXIMUM TOTAL CLASS ENROLLMENT - ALL SITES: 25

COURSE PREREQUISITES:

BRIEF COURSE DESCRIPTION / OUTLINE: The students will study the functions, procedures, and techniques
of advertising. The media, product, and consumer are studied and their relationship to advertising of the
company are reviewed. Emphasis is given to national advertising with some references to retail advertising.
Students will analyze advertisements in television, radio, magazines, newspapers, and outdoor.

OTHER NOTES / MISCELLANEOUS:

FOR COLLEGE CREDIT COURSES ONLY:

SPONSORING COLLEGE: HVCC

NUMBER OF CREDITS AVAILABLE: 3

APPROXIMATE TUITION FEE (PER CREDIT): $50

1/30/14