COURSE NAME: Sports & Entertainment Marketing and Management

SCHOOL DISTRICT: Galway

INSTRUCTOR:

HALF YEAR

COURSE PREREQUISITES:

BRIEF COURSE DESCRIPTION / OUTLINE: This course can be taken on its' own or in conjunction with
Principles of Business Mgt. This course will cover topics in Sports Marketing and Management as well as
cover business entertainment case studies.

Students will plan a marketing strategy for a line of sports clothing and identify the target market while
choosing a professional athlete to promote their product.

OTHER NOTES / MISCELLANEOUS:

o Class requires access to computers and internet.

o Sports & Entertainment requires a text book - Thomson & South Western, Sports & Entertainment Mgt -
Kaser & Brooks - ISBN 0-538-43829-0

12/11/12