COURSE NAME: Sports and Entertainment Marketing

SCHOOL DISTRICT: Mechanicville

INSTRUCTOR: ?

Half Year

COURSE PREREQUISITES: - 

BRIEF COURSE DESCRIPTION / OUTLINE: This course will provide an overview of Business and Marketing
essentials including the functions of marketing, mass targeting and market research. This class will assist
the business student in the understanding of sales, marketing, and advertising as it relates to sports and
entertainment. It will also focus on the special nature of sports and entertainment marketing including
understanding the impact sports media and public relations, team marketing, and product design.

OTHER NOTES / MISCELLANEOUS:

12/20/04